August 18, 2010
http://www.adweek.com/aw/creative/ad-of-the-day/article_display.jsp?creativeId=274180 L.L. Bean "Journey" Brand: L.L. Bean Catalogs Agency: GSD&M Idea City Review Date: August 12, 2010 With its mix of images of ou ...
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August 17, 2010
~ Partnership includes creative and media efforts in the U.S. and Canada ~ ~ Brands include Zales, Zales Outlet, Gordon’s, Mappins and Peoples ~ AUSTIN, TX – August 17, 2010 – Zale Corporation, known as the leading specialty retailer of d ...
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August 9, 2010
~ Video series explores the breadth of Austin’s creative culture ~ AUSTIN, TX – August 9, 2010 – To garner excitement about Launch787’s Austin Fashion Week kick-off event, “Bright Lights, Idea City,” and to promote Austin’s growing creative sc ...
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August 2, 2010
GSD&M Idea City will select its 2010/2011 Snocross team subcontractor on a competitive basis consistent with the objectives and requirements of the solicitation. In order to assure “adequate price competition” GSD&M encourages any interested ...
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July 29, 2010
AUSTIN, Texas — July 29, 2010 — GSD&M Idea City announced this week the hire of Carrie Hines as vice president, account director on the agency’s Popeyes Louisiana Kitchen account. Hines brings to the position a profile of strong experience in th ...
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July 22, 2010
WASHINGTON, D.C. – Legacy and Apperian Inc. have developed an app for iPhone to help smokers who want to quit to “re-learn” their lives without cigarettes on the go with EX®. Research estimates that nearly six million people worldwide will lose thei ...
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July 14, 2010
#1 - OVERVIEW GSD&M Idea City is requesting proposals on behalf of the U.S. Air Force to oversee operation and management of five national mobile marketing tours. To download the full version of this RFP and information for submitting t ...
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July 13, 2010
GSD&M Idea City will select its 2011 NASCAR Sprint Cup subcontractor on a competitive basis consistent with the objectives and requirements of the solicitation. In order to assure “adequate price competition” GSD&M encourages any interested ...
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June 28, 2010
Mike Wilson has joined GSD&M Idea City as chief creative officer. In his new role, Wilson will lead all creative efforts and output for the agency. Prior to GSD&M, Wilson served as EVP/chief creative officer at Dentsu America where he handl ...
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May 18, 2010
GSD&M Idea City recently named Soni Laing Vice President, Account Director. In her nine years at Idea City, she has proven herself as an experienced team leader, guiding brands including Norwegian Cruise Line, the U.S. Air Force and AT&T ( ...
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May 10, 2010
GSD&M Idea City today announced the return of Jerry Courtney to the agency as executive media director. In his new role, Courtney will lead a 105-person media department and is charged with enhancing the agency’s cross-functional media capa ...
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May 3, 2010
~ New brand campaign seeks to elevate Lennox as the premium heating and AC manufacturer ~
AUSTIN, TX – May 03, 2010 – Lennox Industries, a leading provider of customized home heating, cooling and indoor air quality products, is positioning itse ...
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April 12, 2010
This week, The Goodyear Tire & Rubber Company awarded GSD&M Idea City creative duties for its Goodyear brand consumer business in North America. The agency is charged with elevating the brand across all media channels.
“GSD&M Idea Cit ...
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March 8, 2010
GSD&M Idea City announced this week the promotion of four executives. David Matathia, Marianne Malina, Scott Moore and John McGrath have all been named senior vice president. Matathia was also named chief strategist over the agency’s Marketpl ...
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March 1, 2010
GSD&M Idea City announced this week the hire of Jefferson Burruss as executive producer in the agency’s Integrated Production department. Burruss is charged with leading the digital production team and further expanding the agency’s expertise ...
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February 25, 2010
The American Advertising Federation (AAF) Tenth District will present its highest honor of leadership and innovation in advertising to Southwest Airlines and its portfolio of agencies on May 12, 2010. The award recognizes Southwest Airlines and it ...
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February 8, 2010
AUSTIN, Texas – February 8, 2010 – GSD&M Idea City today announced they added six junior creatives to their roster: Charlie Brandwick, Colin Gray, Barrett Michael, Natalie Purbrick, Emily Hoyne and Todd Nolley. Last year, the agency reveale ...
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January 29, 2010
L.L.Bean, America’s trusted source for outdoor apparel, equipment and customer service for more than 95 years, has awarded their media buying and planning duties to GSD&M Idea City.
In May of 2008, GSD&M Idea City was named L.L.Bean’s cr ...
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December 14, 2009
Austin-American Statesman—“GSD&M gets another new account”
Austin-American Statesman – “Austin advertising agency GSD&M Idea City has landed another new account. Company officials announced today that they will take over national crea ...
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December 3, 2009
The New York Times—“People and Accounts of Note”
“Harrah’s Entertainment, Las Vegas, chose GSD&M Idea City, Austin, Tex., part of the Omnicom Group, to handle the creative duties for two casino and lodging brands, Caesars and Horseshoe.”
...
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October 18, 2009
Austin-American Statesman—"For clients such as the U.S. Air Force, GSD&M has integrated quick-response codes into it’s marketing efforts. Potential recruits with a camera phone can take a picture of the code, which contains a URL address, ...
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October 1, 2009
Austin-American Statesman—"Shot at Austin-Bergstrom International Airport, the ads are part of a campaign that the airline launched this summer and has extended into the fall.
Southwest officials credit GSD&M Idea City, the airline's lo ...
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September 22, 2009
MediaPost—"The campaign, from GSD&M Idea City, kicked off Sept. 21 with a site takeover on the New York Post. Future site takeovers -- where blue paint covers over the copy on the screen and a banner ad featuring The Blue Man Group appear ...
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September 1, 2009
Los Angeles Times—"In August, BMW sponsored the season premiere of AMC's "Mad Men" and purchased a slew of cable and print ads to promote its branded diesel technology called Efficient Dynamics. BMW also sponsored a splashy home pag ...
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August 28, 2009
Marketing Daily—"Given a winning recipe, portability and a price point that's a bit lower than the chicken's, Popeyes is confident that the wings will be embraced by existing customers and attract new ones, Keith Guyett, VP/account director a ...
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August 17, 2009
Austin Business Journal—Recently GSD&M CEO Duff Stewart was quoted in Some top ad agencies find ways to weather the stormy economy in the Austin Business Journal. “Our clients have been affected, and so have we,” said Duff Stewart, who was rec ...
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August 10, 2009
New York Times—“Duff Stewart, president and chief operating officer at GSD&M Idea City, Austin, Tex., part of the Omnicom Group, was promoted to chief executive while continuing as president. He assumes those duties from Roy Spence, who remain ...
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August 10, 2009
Brandweek—“For many Americans who came of age in the ‘70s, diesel is a dirty word. BMW, however, is looking to change consumers' perceptions by prepping a new campaign designed to sell drivers on a cleaner-burning, eco-friendly fuel that doesn’t g ...
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August 4, 2009
Forbes CMO Network—Recently Duff sat down with Forbes to talk about GSD&M Idea City. You can watch the full video here. ...
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July 31, 2009
The Washington Times—“…But BMW wanted to show the world that to drive this machine is to experience pure automotive joy. So the carmaker asked: What if the Z4 were a paintbrush? For a 30-minute "Expression of Joy" documentary that aired ...
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July 20, 2009
Advertising Age —GSD&M Idea City founder Roy Spence is handing the title of CEO to agency veteran Duff Stewart, the Austin-based agency announced today.
Access full article here. ...
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July 20, 2009
Austin American Statesman—“One of Austin's best-known homegrown companies announced a major leadership change Monday. Duff Stewart was named chief executive at GSD&M Idea City, succeeding co-founder Roy Spence, who will remain chairman and w ...
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July 6, 2009
Adweek—Roy Spence was quoted in the following Adweek article that asked, “Creative agencies are built in the image of their singular creators. Can those shops thrive in their absence?”
Said Spence, “We've made a covenant with our next generation: ...
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June 25, 2009
CBS Sports TV—"The four 30-second spots, created by the PGA TOUR and its advertising agency, GSD&M of Austin, TX, will air during network and cable golf telecasts, and in other sports programming on CBS, NBC and GOLF CHANNEL. The Playoff ...
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June 25, 2009
Entrepreneur—"Roy Spence had two choices when he launched his advertising agency many years ago: He could build something he thought would make him a lot of money, or he could build something that would enrich his life. He chose the latter--e ...
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June 18, 2009
Media Post—"BBVA Compass is launching its first advertising since BBVA Group acquired Compass Bank in 2007 and created the new brand.
The campaign, from GSD&M Idea City, is intended to establish BBVA Compass as the bank that helps custo ...
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June 10, 2009
Austin Business Journal—“GSD&M won two gold ADDYs, one for its BMW online campaign “The Ramp” and the other for a Southwest Airlines’ newspaper advertisement. It also won a silver award…”
Read more here. ...
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June 9, 2009
The agency was honored this week with three National ADDY® Awards by the American Advertising Federation (AAF). The ADDY Awards is the advertising industry’s largest and most representative competition, attracting over 60,000 entries every year ...
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June 4, 2009
Wired —"The Air Force enlisted Galpin Auto Sports to radically rework a Ford Mustang and Dodge Challenger to impress the kids. The cars are the stars of the “2009 Super Car Tour,” a recruiting initiative that will hit high schools across the ...
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June 3, 2009
GSD&M Idea City was recently awarded three Effies in the Financial, Telecom and Automotive Categories:
FINANCIAL SERVICES:
MasterCard: Priceless Pep Talks, MasterCard Worldwide
Agencies: McCann Erickson, MRM Worldwide, GSD&M Idea City ...
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June 3, 2009
Autopia — "The Air Force enlisted Galpin Auto Sports to radically rework a Ford Mustang and Dodge Challenger to impress the kids. The cars are the stars of the “2009 Super Car Tour,” a recruiting initiative that will hit high schools across t ...
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June 2, 2009
Media Post—"With the tagline "Grab Your Bag. It's On" -- the campaign encourages customers to move forward, get back out there, and keep flying…The campaign was created by Southwest's longtime advertising agency GSD&M in Austin, ...
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June 1, 2009
American Executive - “Many factors contribute to making a company great, but perhaps none are as potent as the subject of a new book by Roy Spence: It’s Not What You Sell, It’s What You Stand For (Portfolio, 2009). As chairman and CEO of GSD&N ...
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June 1, 2009
The New York Times – GSD&M continues to handle creative assignments for BMW in North America as well as worldwide.
Ace Hardware, named GSD&M Idea City, Austin, Tex., part of the Omnicom Group, as the national lead creative agency on its a ...
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June 1, 2009
The Seattle Times – “…The ads feature the tagline, ‘Grab Your Bag. It's On.’
Created by Southwest's longtime advertising agency, GSD&M in Austin, Texas, the new spots lack the punch lines and laugh-out-loud humor of past campaigns. That's bec ...
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June 1, 2009
Forbes—“Gary Kelly of Southwest Airlines is a chief marketing officer. Charles Schwab, CMO. Steve Jobs, John Mackey, Jeff Bezos, Eric Schmidt, Tony Hsieh of Zappos--all CMOs. Why? Chief executive officers understand that building a great company a ...
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May 27, 2009
Adweek—“Omnicom Group's GSD&M Idea City in Austin, Texas, today confirmed adding Ace Hardware's creative assignment following a review… Ace spent $42 million on ads in 2008 (up from $30 million in '07), per Nielsen.”
Read more here. ...
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May 22, 2009
Account includes online, print, T.V., radio and direct mail advertising
Ace Hardware, the largest retailer-owned cooperative in their industry, today announced their choice of GSD&M Idea City as their national creative advertising agency ...
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May 22, 2009
Communication Arts—“In continuation of Kohler’s long-standing print and TV campaigns, Austin, Texas-based GSD&M Idea City created these print ads that focus on design excellence, artistic craftsmanship and high performance. The work depicts th ...
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May 19, 2009
Marketing Daily Fix—“TJX—parent company of T.J. Maxx and Marshall’s—has cleverly launched its first joint marketing campaign, per MediaPost’s Marketing Daily article, TJX to Launch Joint Marketing for T.J. Maxx, Marshall’s, Seek Shopping Intervent ...
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May 15, 2009
Austin American Statesman—“Austin advertising agency GSD&M Idea City has won the worldwide advertising account for BMW — its first global account and its highest profile new business win in years. The BMW account — considered one of the most p ...
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May 15, 2009
Campaign—“BMW has consolidated its advertising arrangements by handing its US lead agency GSD&M Idea City its global account… Jan-Christiaan Koenders, the director brand communication, BMW and group marketing services, said: "We are delig ...
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May 14, 2009
Woodcliff Lake, NJ—May 14, 2009…BMW AG has selected Omnicom Group’s GSD&M Idea City (Austin, TX) as its lead global agency of creative for brand advertising communications. This decision is a significant step in the consolidation of global cre ...
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May 14, 2009
Advertising Age—“BMW tapped GSD&M Idea City, Austin, Texas, as its lead global creative agency of record for brand advertising after a two-month review that will consolidate the business with the Omnicom Group agency."
Read full article ...
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April 27, 2009
Fox Business—"Roy Spence is interviewed on Fox Business News on "Standing Behind a Purpose." He mentions clients such as BMW and Southwest Airlines as examples showing how purposeful brands are successful, even in hard economic time ...
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April 19, 2009
Austin American Statesman—“Let's say you decide to start a company. And this company could do anything: sell shoes or medical devices, develop computers or give financial advice. But there's one ingredient this company must have to be successful: ...
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April 16, 2009
Yahoo News—"…Roy Spence, who wrote the new book "It's Not What You Sell, It's What You Stand For," points out that Southwest founder Herb Kelleher started in 1971 by going after the 85% of Americans who had never flown in a plane…&q ...
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February 9, 2009
Brilliant Magazine—“I recently caught up with Spence in his office at GSD&M advertising, a monument to modern advertising success. When walking into these headquarters, Idea City, you are grounded with the words of the agency’s core values tha ...
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February 5, 2009
Why Every Extraordinary Business is Driven by Purpose
by Roy M. Spence, Jr.
with Haley Rushing
"Any leader who cares to create a great enterprise would be fortunate to learn from this inspired guide." -- Jim Collins, author of Good to ...
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November 11, 2008
Cancer Treatment Centers of America (CTCA) and GSD&M Idea City announced today a partnership of purpose. In the new partnership, GSD&M Idea City is tasked with helping CTCA reach more cancer patients and caregivers and to make them aware ...
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October 14, 2008
Compass Bank, recently acquired by BBVA Group of Spain, today announced their choice of GSD&M Idea City as their advertising agency of record for national creative duties. GSD&M Idea City will help rebrand the bank as BBVA Compass and grow ...
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August 25, 2008
Roles to enhance media capabilities and focus on clients’ needs
GSD&M Idea City announces the promotion of Brian Wheelis, Betty Pat McCoy, Mary Honan and Carmen Graf. All will continue to drive the XXX-person media department that strives to ...
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August 22, 2008
The agency will handle national, regional and local buying and planning duties
Popeyes®, a division of AFC Enterprises, Inc. (NASDAQ: AFCE), has awarded its media planning and buying duties to GSD&M Idea City of Austin, Texas, the restaurant ...
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June 30, 2008
Account includes in-store, online, print, T.V. and radio advertising AUSTIN, TX – June 30, 2008 – Popeyes®, a division of AFC Enterprises, Inc. (NASDAQ: AFCE), today announced their choice of GSD&M Idea City as their national creative advertis ...
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June 30, 2008
Marshalls, America’s “off-price” retailer, today announced their choice of GSD&M Idea City as their advertising agency of record for national creative duties. GSD&M Idea City has been enlisted to help increase sales and grow Marshalls’ sho ...
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May 6, 2008
Account includes online, print, T.V. and radio advertising
Freeport, ME, May 6, 2008—L.L.Bean, America’s trusted source for outdoor apparel, equipment and customer service for more than 95 years, today announced its decision to name GSD&M ...
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April 3, 2008
$372 million estimated award value will fuel marketing for Air Force recruiting
After a hard-fought competition and nearly a year since beginning the process of vying to extend their seven-year relationship, GSD&M Idea City has been select ...
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February 26, 2008
Role to expand and integrate both offline and interactive direct marketing efforts for clients
This week, GSD&M Idea City announced the addition of David Hennagin as senior vice president, direct services, to lead the agency’s rapidly growin ...
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February 21, 2008
First energy-efficient lighting campaign to target the Millennial generation
In a new campaign launching this week, Austin-based GSD&M Idea City plans to inform young Americans how easy it is to make the switch to energy-efficient lighting. ...
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January 16, 2008
Idea City to handle marketing and advertising duties for AT&T 411 and 1-800-YELLOWPAGES
GSD&M Idea City, long-time AT&T advertising roster agency, will add the AT&T 411 and 1-800-YELLOWPAGES businesses to their other AT&T res ...
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January 7, 2008
HD Digital Radio Alliance Chooses Top Creative Shop to Helm Next Generation of Consumer Messaging
$230M Campaign Will Run in 100 Markets; Builds on $400M Initiative to Create Consumer Awareness
The HD Digital Radio Alliance, a joint initiati ...
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November 14, 2007
“Energy For Life” Campaign to Drive National Awareness and Economic Growth for Louisiana’s I-10/I-12 Corridor
Energy, from the people and the land, makes South Louisiana unique. Now the cultural, entrepreneurial and economic energy of the region ...
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October 31, 2007
Agency sought for its deep retail electronics experience
GSD&M Idea City has been tapped by Toshiba North America Consumer Products, LLC and DreamWorks Animation SKG to produce advertising in support of HD DVD, the high-definition DVD format ...
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August 27, 2007
Agency Celebrates 36th Anniversary by Reaffirming Its Client-Focused Approach and Announcing Leaders and Vision for the Future
Celebrating their 36th anniversary, the founders of GSD&M today announced their plans to build the advertising agen ...
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